Wrkmatic does custom CRM development for UK businesses. We build a CRM from scratch around the way you sell, so your team stops working around a tool made for someone else. You get a fixed scope, a fixed price, and you own the finished system outright.
We are based in Manchester and work with businesses across the UK. Every project starts with a free call.
Why build your own CRM instead of paying for another subscription
Most off-the-shelf CRMs are built for the average business. That is fine until your process is not average. Then the signs start to show:
- Your sales team keeps a spreadsheet next to the CRM because the CRM can't track what they need.
- Half the fields on every record are ones nobody uses.
- Someone says "we just work around that bit" every week.
- You changed how you sell to fit the tool, not the other way round.
A CRM built for you fixes this by starting from your process. If your deals go through a site visit, a quote, a sign-off and a handover, the pipeline has exactly those stages. If a lead needs to be checked before it reaches a salesperson, the system does that check. Nothing is there that you did not ask for.
What goes into a custom CRM we build
Every build is different, because every business sells differently. These are the parts most of them have in common:
- A sales pipeline built around your stages. Your words, your steps, your rules for when a deal moves on.
- Lead capture that lands in the right place. Enquiries from your website forms and other sources go straight into the CRM, so nothing sits in an inbox.
- Follow-up that runs on its own. Reminders and email sequences that keep in touch with a lead until they are ready, without someone remembering to do it.
- Links to the tools you already use. We connect your CRM to the systems that don't talk to each other today, so data is typed in once. See our automation and integration work.
- Dashboards and reporting. So you can see what is in the pipeline and what is working, without building a report by hand.
Some clients also want a client portal or an internal operations tool that sits on top of the same data. We can build those as part of the same system.
How custom CRM development works with us
It is the same four steps for every project.
- Free consultation. A 30 to 45 minute call. We ask how you win work today, where it breaks down, and what you have already tried. No pitch deck, no pre-built demo.
- Scoped proposal. We come back with a fixed scope and a fixed price. One system, one problem, one clear outcome. No hourly billing.
- Build and ship. We build from scratch around your process. You get weekly updates and a working system you can test and push back on as it grows, not a big reveal at the end.
- Own it outright. The code is yours, it is clean, and it comes with full documentation. Ongoing support is there if you want it. You are never locked in.
What you own at the end
This is the part that surprises people. With a subscription CRM, you rent the software for as long as you keep paying. With a CRM we build, the code and the data belong to your business. If you want another developer to work on it later, they can, because the code is clean and documented.
We keep each build tight on purpose. We would rather ship one system that does its job well than a large platform with features you never open.
Custom CRM for Manchester businesses
Wrkmatic is based in Manchester, UK. We work with local firms and with businesses anywhere else in the country. The process is the same either way: the consultation and weekly updates work just as well over a video call.
Questions people ask
What is a custom CRM?
A custom CRM is customer relationship software built for one business instead of for everyone. It tracks your leads, deals and clients using your own stages and rules. Because it is built from scratch, it has the features you need and none you don't.
Is a custom CRM better than an off-the-shelf one?
It depends on how far your process is from the average. If an off-the-shelf CRM fits with small tweaks, it may be enough. If your team keeps spreadsheets beside it or bends the way they sell to fit it, a CRM built for you usually makes more sense. We will tell you honestly on the first call.
How much does custom CRM development cost?
Every build is priced on its own scope, so there is no set figure. After the free consultation we send a fixed price for a fixed scope. There is no hourly billing and no surprise bill at the end.
Can you connect the CRM to tools we already use?
Yes. Connecting systems that don't talk to each other is a big part of what we do. The aim is that data is entered once and moves to where it needs to go on its own.
Who owns the CRM once it is built?
You do. Everything we ship is yours: the code, the data and the documentation. Support afterwards is optional.
Talk to us about your CRM
Tell us how you sell today and where your current tools let you down. We will tell you what to build, whether we build it or not. Book a free consultation.